HAIRSTORY

A NEW WAY TO WASH HAIR

Shampoos – all of them, from $2 to $100 – are all just detergents. They say sulfate-free, phosphate-free, this-and-that-free, but they don't tell you the real truth. The real truth is that detergent, in any form, is damaging to hair. Detergent is why you think you need conditioner; detergent is why you think you need a masque. New Wash is the new way to wash your hair – without detergent and with essential oils instead 

– and it works on every single hair type. EVERY type. Say no – no more detergent; I'm using New Wash.